Go Home
Search Edac2day
Back to Features
Go to next page

Draw the pirate? I'll show them who's king!

pro create at procreate

Procreate had the nicest booth. And the cutest logo! They were showing Painter 7 for OS X at beautiful design stations like this. They also had a bar with free coffee, and colored pencils so attendees could express their creativity and enter to win a G4.

Who is Procreate? Corel, believe it or not. Sensing, perhaps, that Mac users don't take Corel seriously, they created a pro division for the new programs they acquired from Meta Creations (Painter and Kai Power Tools) and Ultimatte (Knockout, an amazing silhouette tool). And since there is already a Corel Paint product, this might avoid some marketing confusion.

OK, so Corel's timing couldn't have been worse; Apple's new ad campaign uses "Pro Create", too! And I sincerely hope that the Corellians doesn't shoot themselves in the foot by marketing Corel Draw as a Procreate title, as they told me they might (Procreate Drawer, perhaps?).

Do the "Bunny Hop"




Copyright © 2008 Sandy Campbell. All rights reserved. Last updated September 7, 2001.